About Mercadero

Mercadero is a dedicated and professional marketing company operating in the food sector. We are specialists in differentiated markets such as speciality, organic, Fair Trade, and GlobalGAP. We develop realistic marketing solutions with our customers, mainly small and medium enterprises (SMEs) addressing European markets. These exporters, manufacturers and primary producers are based in developing countries or in Europe. We also work with Business Support Organizations (BSOs) supporting these companies.

Our services for companies include matchmaking, price setting, scanning of marketing mix and product range, advice on contracting, defining a Unique Selling Proposition, quality management, choice of certification and strategic marketing planning. We also organize trade-fair and business visits, and provide practical support to sales. Our services for BSOs include the provision of market information, training in marketing skills, policy advice, and the development of advisory tools such as marketing guides.

Our approach is rooted in values of sustainability, fair business practices and international solidarity. We frequently work in public-private partnerships, where a business approach is combined with wider objectives such as poverty alleviation and environmental protection. But first and foremost, we maintain a high professional standard.