Centrum Mondiaal

Centrum Mondiaal (http://www.centrummondiaal.nl/) – a buying group of importers of Fairtrade handicrafts - currently sells its’ products through Wereldwinkels (Third World Shops). To increase the benefits of the producer groups in developing countries, Centrum Mondiaal is considering expanding their markets. We analysed the attractiveness of new sales channels and advised the organisation on the best approach to reach new customers.